Trips & Visits | Posted 07.12.2016

Graham & Brown Business Trip

On Thursday 24th November, there was a Higher Line Business trip to the UK’s leading wallpaper designer and manufacturer, Graham & Brown.  The trip relates to a module within their A-Level studies which looks at ‘The use of decision making to improve marketing performance’, in particular, how developments in technology are affecting marketing decision making and activities.  It was a fantastic insight into a multi-million pound turnover business.  They went on to show the pupils the methodology they use to gather customer data to define marketing segmentation. Pupils also got to sample their latest product ‘paste the wall’ wall paper which Chika Nwkonta very kindly tested out for us and participated in some of their market research.

Overall, it was a terrifically informative and enjoyable trip and we thank Graham & Brown for allowing us to come.